000 03082cam a22004934i 4500
003 FBU
005 20210409142109.0
008 130801s2014 ilu b 001 0 eng
020 _a9781450424981
_q(hardback)
040 _aDLC
_beng
_erda
_dFBU
041 0 _aeng
050 0 0 _aGV716
_b.M85 2014
100 1 _aMullin, Bernard James,
_eauthor.
245 1 0 _aSport marketing /
_cBernard J. Mullin, Stephen Hardy, William A. Sutton ; foreword by David J. Stern ; acquisitions editor Myles Schrag ; developmental editor Amanda S. Ewing ; assistant editor Casey A. Gentis ; copyeditor Bob Replinger ; indexer Andrea J. Hepner ; permissions manager Dalene Reeder ; graphic designer Nancy Rasmus ; graphic artist Dawn Sills ; cover designer Keith Blomberg ; photo asset manager Laura Fitch ; photo production manager Jason Allen ; art manager Kelly Hendren ; associate art manager Alan L. Wilborn.
250 _a4. ed. : 2014.
264 1 _cChampaign, IL :
_aHuman Kinetics,
_b[2014].
264 4 _c©2014
300 _axix, 483 p. :
_billust. ;
_c29 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes web study guide with video insights from industry experts.
500 _aIncludes contents.
504 _aIncludes bibliographical references and index (p. 469-481).
520 _aSport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.
_uhttps://books.google.com.tr/books/about/Sport_Marketing_4th_Edition.html?id=AYF-AwAAQBAJ&redir_esc=y
650 0 _aSports
_xMarketing.
700 1 _aHardy, Stephen,
_d1948-
_95750
_eauthor.
700 1 _aSutton, William Anthony,
_d1951-
_95751
_eauthor.
700 1 _aStern, David J.,
_930295
_eforeword.
700 1 _aSchrag, Myles,
_928521
_eacquisitions editor.
700 1 _aEwing, Amanda S.,
_930296
_edevelopmental editor.
700 1 _aGentis, Casey A.,
_930251
_eassistant editor.
700 1 _aReplinger, Bob,
_930297
_ecopyeditor.
700 1 _aHepner, Andrea J.,
_930298
_eindexer.
700 1 _aReeder, Dalene,
_928515
_epermissions manager.
700 1 _aRasmus, Nancy,
_928514
_egraphic designer.
700 1 _aSills, Dawn,
_928594
_egraphic artist.
700 1 _aBlomberg, Keith,
_928511
_ecover designer.
700 1 _aFitch, Laura,
_928592
_ephoto asset manager.
700 1 _aAllen, Jason,
_928591
_ephoto production manager.
700 1 _aHendren, Kelly,
_928509
_eart manager.
700 1 _aWilborn, Alan L.,
_928590
_eassociate art manager.
942 _2lcc
_cRZRVYAYIN
999 _c1438
_d1438