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Sport marketing / (Record no. 1438)

MARC details
000 -LEADER
fixed length control field 03082cam a22004934i 4500
003 - CONTROL NUMBER IDENTIFIER
control field FBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210409142109.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130801s2014 ilu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781450424981
Qualifying information (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Modifying agency FBU
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LC Call Number
Classification number GV716
Item number .M85 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullin, Bernard James,
Relator term author.
245 10 - TITLE STATEMENT
Title Sport marketing /
Statement of responsibility, etc. Bernard J. Mullin, Stephen Hardy, William A. Sutton ; foreword by David J. Stern ; acquisitions editor Myles Schrag ; developmental editor Amanda S. Ewing ; assistant editor Casey A. Gentis ; copyeditor Bob Replinger ; indexer Andrea J. Hepner ; permissions manager Dalene Reeder ; graphic designer Nancy Rasmus ; graphic artist Dawn Sills ; cover designer Keith Blomberg ; photo asset manager Laura Fitch ; photo production manager Jason Allen ; art manager Kelly Hendren ; associate art manager Alan L. Wilborn.
250 ## - EDITION STATEMENT
Edition statement 4. ed. : 2014.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice Champaign, IL :
Place of production, publication, distribution, manufacture Human Kinetics,
Name of producer, publisher, distributor, manufacturer [2014].
Date of production, publication, distribution, manufacture, or copyright notice ©2014
300 ## - PHYSICAL DESCRIPTION
Extent xix, 483 p. :
Other physical details illust. ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes web study guide with video insights from industry experts.
General note Includes contents.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index (p. 469-481).
520 ## - SUMMARY, ETC.
Summary, etc. Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.
Uniform Resource Identifier <a href="https://books.google.com.tr/books/about/Sport_Marketing_4th_Edition.html?id=AYF-AwAAQBAJ&redir_esc=y">https://books.google.com.tr/books/about/Sport_Marketing_4th_Edition.html?id=AYF-AwAAQBAJ&redir_esc=y</a>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hardy, Stephen,
Dates associated with a name 1948-
9 (RLIN) 5750
Relator term author.
Personal name Sutton, William Anthony,
Dates associated with a name 1951-
9 (RLIN) 5751
Relator term author.
Personal name Stern, David J.,
9 (RLIN) 30295
Relator term foreword.
Personal name Schrag, Myles,
9 (RLIN) 28521
Relator term acquisitions editor.
Personal name Ewing, Amanda S.,
9 (RLIN) 30296
Relator term developmental editor.
Personal name Gentis, Casey A.,
9 (RLIN) 30251
Relator term assistant editor.
Personal name Replinger, Bob,
9 (RLIN) 30297
Relator term copyeditor.
Personal name Hepner, Andrea J.,
9 (RLIN) 30298
Relator term indexer.
Personal name Reeder, Dalene,
9 (RLIN) 28515
Relator term permissions manager.
Personal name Rasmus, Nancy,
9 (RLIN) 28514
Relator term graphic designer.
Personal name Sills, Dawn,
9 (RLIN) 28594
Relator term graphic artist.
Personal name Blomberg, Keith,
9 (RLIN) 28511
Relator term cover designer.
Personal name Fitch, Laura,
9 (RLIN) 28592
Relator term photo asset manager.
Personal name Allen, Jason,
9 (RLIN) 28591
Relator term photo production manager.
Personal name Hendren, Kelly,
9 (RLIN) 28509
Relator term art manager.
Personal name Wilborn, Alan L.,
9 (RLIN) 28590
Relator term associate art manager.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Öğrenci Rezervi
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Reserve Koleksiyonu Fenerbahçe Üniversitesi Kütüphanesi Fenerbahçe Üniversitesi Kütüphanesi Ders Kitabı Rafı 14/11/2019 Satın   GV716 .M85 2014 3001550 14/11/2019 14/11/2019 Öğrenci Rezervi
          Reserve Koleksiyonu Fenerbahçe Üniversitesi Kütüphanesi Fenerbahçe Üniversitesi Kütüphanesi Ders Kitabı Rafı 09/04/2021 Satın   GV716 .M85 2014 c.2 3006423 09/04/2021 14/11/2019 Öğrenci Rezervi

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