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Sport marketing /

Mullin, Bernard James,

Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton ; foreword by David J. Stern ; acquisitions editor Myles Schrag ; developmental editor Amanda S. Ewing ; assistant editor Casey A. Gentis ; copyeditor Bob Replinger ; indexer Andrea J. Hepner ; permissions manager Dalene Reeder ; graphic designer Nancy Rasmus ; graphic artist Dawn Sills ; cover designer Keith Blomberg ; photo asset manager Laura Fitch ; photo production manager Jason Allen ; art manager Kelly Hendren ; associate art manager Alan L. Wilborn. - 4. ed. : 2014. - xix, 483 p. : illust. ; 29 cm.

Includes web study guide with video insights from industry experts. Includes contents.

Includes bibliographical references and index (p. 469-481).

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. https://books.google.com.tr/books/about/Sport_Marketing_4th_Edition.html?id=AYF-AwAAQBAJ&redir_esc=y

9781450424981


Sports--Marketing.

GV716 / .M85 2014

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